Cleaning & Housekeeping Platform

We partnered with Cleanipedia, a digital product of Unilever, to modernize their outdated website and transform it into a dynamic, community-driven platform for household cleaning advice. Our challenge was to refresh the brand’s online presence while ensuring a seamless experience across 25 global markets. Through in-depth market research and user persona development, we crafted a design that balanced efficiency, inclusivity, and engagement. The revamped platform now integrates intuitive navigation, bold visuals, interactive community features, and personalized content—turning Cleanipedia into not just a resource hub but a vibrant space for cleaning enthusiasts to connect and share knowledge.